Momentus – Creating a Platform for Social Impact
Research & Discovery + Concept Prototype ✦ Social Platform ✦ 3 Weeks
The Unmet Need
Existing platforms like Change.org are limited in supporting petitioners with outreach and influence-building. Current solutions lack transparency with milestones, if any, and although easy to use, they don’t offer guidance or advice.
Concept
A milestone-driven platform that empowers users to maximize their influence, enabling them to create, amplify, and sustain social movements.
The Lean Team
A small team of one UX researcher, one design lead, and one intern.
I led the research, synthesis, and platform strategy, identifying user needs and designing solutions to enhance engagement and amplification for social change.
Momentus – Amplifying Impact Through Connection and Automation.
Research Insights and Validation
Approach: Conducted competitive analysis, in-depth user interviews, and surveys to uncover gaps and opportunities.
Key Insights
Automation: Manual outreach limited user impact; automation was essential for scalability.
Amplification: Users needed stronger tools for sharing and amplifying their petitions across social platforms.
Support Network: Petitioners desired a connected community to provide emotional support and guidance.
Prototype & Proto Brand
Key features:
Influencer and Stakeholder Tagging: Enhanced petition visibility through an automated tagging system.
Goal-Driven Milestones: Clear progress indicators to sustain user motivation and celebrate successes.
Viral "Activist Flywheel": A recurring cycle that enables users to reuse influence, amplifying other petitions.